For founders & executives

One page for radical focus.

Karsten helps you get your strategy down onto one page. Our software makes sure it stays there.

ZERO BUZZWORDS. ZERO FLUFF.

A single page holding long-term, mid-term and short-term goalsLONG TERMMID TERMSHORT TERM
VildaEnergy IntelligenceSTOUDIP LawSchibstedMEDIALivvinMARKETPLACEElawayEV ChargingHoganas BorgestadINDUSTRYEvinyUtility
WHY IT WORKS

Why the one page works

Three things do the work: one page everyone can hold in their head, one rhythm that repeats, and one name on every goal.

  • Its simple in design

    Long-term, medium-term and short-term goals live on one page. Nothing to dig for, nothing to maintain on the side, and the whole team reads the same thing.

  • Its consitent in exectution

    The same page is reviewed in the same rhythm every cycle. The routine, not a workshop, is what keeps strategy alive.

  • It keeps you accountable

    Every goal carries one owner and one number. Progress is visible to the whole team, so nobody has to chase status.

THE OUTCOME

Four changes you will see within the first weeks

FOCUS

Your team gets radical focus

One page stacked by time, with a short-term activity traced up to the long-term goalLONG TERMMID TERMSHORT TERM

Long-term, mid-term, and short-term goals live on the same page, stacked by time. Everyone can see where the company is heading, what the current cycle is about, and which activities they own right now. No parallel decks, no competing versions of the truth.

VISIBILITY

You see clearly who needs support

A measure table showing start, now and target values colour-coded against progress, with a named owner on each rowMEASURENOWOWNER

Each goal carries measures, pace, and a named owner, and progress is colour-coded against the time left in the cycle. Managers update their own goals in place, so the page is always current: no status round, no deck to rebuild, no reminder emails before a leadership meeting.

TIME BACK

You stop chasing status and get hours back

Recurring status meetings fall away and the week opens up around one pageYOUR WEEKMONTUEWEDTHUFRINO STATUS ROUNDHOURS BACK, EVERY MONTH

Managers update their own goals in place, so there is no status round to run, no deck to rebuild before a leadership meeting and no reminders to chase. The page is current when you open it.

CONTROL

You always know where the company stands

One page showing long-term, mid-term and short-term goals with owners and statusLONG TERMMID TERMSHORT TERMONE VIEW. FULL PICTURE.

One page shows every goal, owner, measure and how the current cycle is tracking, so you walk into any meeting with the full picture and decide from facts instead of impressions.

HOW WE GET THERE

From your current strategy to one page your team actually runs on.

MY PROMISE TO YOU

Karsten sets you up and get you going

Karsten, founder and strategy advisor

Onboarding

Phase 01

First cycles

Phase 02

A call away

Ongoing

  • 01 ONBOARDING

    I onboard you personally.

    I build the first page with you leadership in a working sessions, not a template handed over.

  • 02 RHYTHM

    I facilitate the first cycles.

    I run the first review meetings so the routine sticks before you own it.

  • 03 PARTNERSHIP

    I stay your strategy sparring partner if needed

    Not an employee, not a board member. No agenda beyond making your strategy clear and your team focused.

  • 04 ACCESS

    I work with your team if needed.

    Any leader who struggles to set their goals, measures and activities gets time with me directly.

ALWAYS ON

The software stays on to keep you going

It does not help you write the page and then leave. It is trained on your strategy and stays with it, every cycle, so the page stays short, aligned and honest without anyone policing it.

  • Keeps everything laddering up

    Every time a goal is added or changed, it checks that it still backs something above it, and tells you when it does not.

  • Keeps the page short

    It pushes back when the page starts growing: vague targets, duplicates and goals that belong one level below.

  • Keeps watching what could break it

    It reads the plan each cycle and surfaces the risks that have grown, with the mitigation to put on the page.

  • Always there, in your language

    Norwegian, Dutch or English, on the page 24/7, with the same quality of judgement.

Netflix logo

See Netflix’s one page.

Leave your email and I’ll record a 5-minute walkthrough, Netflix’s mission, mid-term bets and this quarter’s commitments, all on a single page, and send it straight to you. Recorded by me, not a marketing team.

One email, one video. No sequence, no newsletter.

BEHIND ONE PAGE

15 years in the making.

One Page started as a piece of paper. As a founder and C-level executive I kept running into the same problem: strategies that looked impressive in a deck, then quietly fell apart in the day-to-day. So I began condensing everything that mattered onto a single page, long-term vision at the top, this quarter’s commitments at the bottom.

I have used it for 15 years, from early startups to large companies: managing corporate portfolios at Schibsted, founding and exiting Livvin.com to Finn.no, and scaling Elaway through a EUR 50M+ fundraise and merger. Different industries, different teams, same result: everyone could see where we were going and what they needed to get done short-term.

What used to be a framework is now an app. Same one page, but it keeps itself alive: it reminds your leaders, tracks what moves, and shows you where focus is slipping before it costs you a quarter. Today I help my clients turn complex strategies into actionable plans with it.

Karsten, founder of One Page Strategy
Karsten RefsdalFOUNDER, ONE PAGE STRATEGY
  • Schibstedcorporate portfolios
  • Livvin.comfounded, exited to Finn.no
  • Elawayscaled through a EUR 50M+ fundraise
Many candidate initiatives narrowed down to the few that stay on the pageEVERYTHINGONE PAGE
AN HONEST FILTER

One Page is not for everyone.

Getting an entire strategy onto one page is hard. It asks for simplicity: you decide what matters and drop the rest, and nothing survives just because it was there last year. It asks for consistency: One Page becomes the format you work in, with no parallel decks, no side documents, and no separate versions per team. Most strategy work avoids exactly that. If you want a document that keeps every option open, this is the wrong software.